The Texas State Fair means more than just fried food!

What brings you to the Texas State Fair? The 2018 Texas State Fair in Dallas has begun and the wide variety of experiences will have you substantiating your trip with a myriad of reasons to bring your family there.

Football Viewing Parties, Athletic Skills Challenges, Live Concerts, and Virtual Reality Experiences Keep Families Together at the State Fair

Toyota Offers Family Fun for All; World and Texas Debuts of New Trucks and SUVs at the State Fair of Texas

DALLAS (Sept. 27, 2018) – The State Fair of Texas draws families from all over Texas and beyond, and when they arrive it’s always a tough decision on where to go: The kids want to play games, dad wants to go see new trucks, and mom wants to listen to live music. Thanks to Toyota, there’s one place the family can visit and do it all.

State Fair guests are invited to visit Toyota Live Powered by JBL – a large outdoor stage and high-definition big screen – for live entertainment, including concerts and the broadcasting of professional and college football games, including the Red River Showdown between Texas and Oklahoma.

SiriusXM will also be broadcasting from Toyota Live Powered by JBL with the Red River Showdown Preview on ESPNU, hosted by Marc Packer, on Oct. 5 at from 3-6 p.m.

Toyota’s activation zone will invite attendees to engage in a range of fun and interesting experiences:

· Sports Zone – participants can put their athletic skills to the test through a variety of fun challenges

· Toyota Safety Sense (TSS) Virtual Reality experience

· Sienna Festivan Glamping – attendees can relax and recharge during a busy day in Toyota’s one of a kind Marfa-inspired glamper in the ultimate #vanlife relaxation zone

In true Texas fashion, Toyota has the world or Texas debut of several new 2019 trucks and SUVs, their latest new models to arrive at dealerships, and some unique concept vehicles:

· Tundra SX and Tacoma SX

· 4Runner Nightshade

· iRoad – Three-wheel, ultra-compact Urban electric vehicle with car-like stability and motorcycle-like convenience

· FV2 Concept – future mobility car with driver body-shift intuitive steering; driver-vehicle relationship

· Kyle Busch’s M&Ms Toyota Camry NASCAR Cup race car

While Toyota will be providing all attendees with unforgettable experiences and the chance to see the latest vehicles, Toyota will also be raising awareness for initiatives dear to the company:

· ‘Hiring Our Heroes’ (HOH) Tacoma – helping veterans enter the workforce after their military service

· ‘Toyota 4 Good’ RAV4 – community initiative to help partners create tangible, sustainable solutions that address societal challenges

“We’ve continued to add to the fun experience of the Fair in 2018, but we’re equally as passionate about serving the communities where we work, live and play,” said Vinay Shahani, vice president of Integrated Marketing Operations.
With more than 50,000 square feet of indoor and outdoor exhibit space, Toyota will display more than 50 vehicles and has plenty of fun in store at this year’s State Fair of Texas.


About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit


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