Ford Elevates Customer Experience by Making FordPass Remote Features Complimentary; Company is First to Offer Connected Service for No Charge
- FordPass, powered by FordPass Connect, delivers a single mobile platform where owners can remotely start/stop/unlock their vehicles, schedule maintenance and chat with Ford Guides, along with other features; introduced in 2016, the number of subscribers has been increasing every year
- FordPass, powered by FordPass Connect service, previously available through one, two or five-year trial subscriptions depending on model year, will now be complimentary
- Ford is now the first full-line automaker to offer its remote features and FordPass Connect service complimentary to all customers on select model year vehicles equipped with FordPass Connect; competitive brands charge as much as $14.99 per month after three-month trial subscriptions end
DEARBORN, Mich, Oct. 14, 2019 – FordPass, powered by FordPass Connect, now is even more convenient for Ford customers – trial subscriptions have been eliminated, and FordPass Connect service is now complimentary.*
FordPass with FordPass Connect elevates the customer experience on equipped vehicles by creating a single mobile platform where owners can remotely start/stop/unlock their vehicles, schedule maintenance at participating dealers, schedule start times, and chat with Ford Guides, to name just a few of the customer-centric features. Previously, FordPass Connect service was only available to customers through one, two, or five-year trial subscriptions.
Also complimentary is FordPass Rewards, the accompanying customer loyalty program. The program allows members to earn points that can be redeemed for complimentary maintenance with the purchase or lease of a new Ford vehicle**; in addition, customers earn points on service spending at Ford dealerships. When customers join FordPass through the app or online, they automatically become members of FordPass Rewards.
With the change, Ford becomes the first full-line automaker to offer its remote vehicle features and connected service complimentary to all customers on select model year vehicles equipped with FordPass Connect.* (Visit www.FordPass.com for important details). Owners of competitive brands, such as GM’s OnStar, pay as much as $14.99 per month for similar remote vehicle services, once their 3-month trial subscription ends. Toyota charges customers $8 per month after 3-month trial subscriptions conclude.
For emergency notification in case of an accident, Ford already uses its established SYNC® technology to offer a standard 911 Assist system, which provides emergency responders with relevant information in the event of a crash – whether you have FordPass or not. The 911 Assist system pairs with your mobile device, automatically contacting 911 services and providing GPS coordinates if an airbag deploys.
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“This approach truly sets us apart in the industry,” says Jason Sprawka, director, customer experience manager. “We know that keeping our customers connected and engaged is key to building a deeper relationship with them.”
This move is Ford’s next step in improving its customer experience; the company is working to make each part of its ownership experience easier and worry-free, building customer loyalty over time.
“When customer experience is consistently done correctly it increases loyalty,” said Kari Novatney, FordPass. “We think it’s important for our customers to have the ability to conveniently and safely access their vehicle from the FordPass app anyplace and anytime.”
FordPass, introduced in 2016, currently has more than 1.5 million active members and has been growing steadily each year. The FordPass™ App can be downloaded for free at Google Play or the App Store. Message and data rates apply.
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*FordPass Connect, (optional on select vehicles), (SYNC Connect for 2017/2018 model year vehicles), the FordPass App., and FordPass Connect Service are required for remote features (see FordPass Terms for details). Connected Service is now complimentary for remote features excluding Wi-Fi hotspot. Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
**Modem must be activated within 60 days of purchase through the FordPass app on a smartphone and remain active for at least 6 months after activation or the bonus is subject to forfeiture. Buyers of non-equipped modem vehicles will also receive the welcome Reward after FordPass Rewards enrollment.
ALT: **Only at participating dealers. Visit www.FordPass.com for important details.
